Inquiring Young Minds
by Dorothy NixonYou may have seen them on the T.V. show "Full
House." You may have seen them in their popular full-length feature
films, "It Takes Two" and "How the West was Fun."
But if your daughters are genuine, bona-fide Ashley and Mary-Kate
Olsen fans, you probably collect (or rent) their straight-to-home
videos. Series after series after series.
I have two boys, so at the recommendation of MOMS Conni (and seven-year-old
daughter Britny) I drove out in the rain and rented two videos,
"The Case of the Ghost of Thorn Mansion" and "The
Case of the Logical I Ranch," both part of the "Adventures
of Mary-Kate and Ashley: A Musical Mystery Series."
Now, my sons did at one time enjoy watching Full House, so I knew
what I was getting into: a deep, wide, syrupy vat of cute. But I
was pleasantly surprised. This detective series, in which the Olsen
twins "solve any crime before dinner time," is an fine
example of high-minded edu-tainment, created and produced with a
very real understanding of what appeals to young girls -- to their
hearts AND to their minds.
In fact, these videos are a triumph of substance over form. They
are produced with a minimum of glitz and a maximum of thought --
the reverse of what we've come to expect from programming for kids.
The twins' charisma and fame may be what draws the young audience
into the video store, but the simple and affecting narratives are
what keep them entranced, playing after playing.
These videos extol intellect, inquisitiveness, and the value of
a good sense of humor. They do pay homage, in passing, to some over-exposed
aspects of popular culture, but few mothers will object to the rock
or rap video format of some of the musical numbers. Why? Because
the songs are catchy and clever, aimed at building vocabulary (Give
us a Mystery), promoting self- esteem (Bravery), and encouraging
reflection (It's Not Logical). One the Olsen twins' principal strengths
is their impeccable diction: all the song lyrics are clearly articulated
and easy to follow.
The stories in "The Adventures of Mary-Kate and Ashley"
series adhere to a charming format. Each adventure begins in their
attic office, where the twins are awaiting a "case" to
solve. A phone call comes, usually from a wacky adult, and they're
off. It's all good fun. In "The Case of the Ghost of Thorn
Mansion," Mary-Kate and Ashley set off to Transylvania, some
"3000"miles from their attic, and arrive in twenty minutes
to check out a report of strange occurrences at a rickety old house.
Putting their fears aside, they follow a set of clues, never failing
to "look up" information in books when need be, to eventually
solve the mystery to everyone's satisfaction. (Oh, by the way, these
are science-literacy videos, too, but don't tell the kids!) In this
one particular case, the ghost turns out to be a beautiful bee-keeper
in her protective white suit.
Inquiry education is a teaching method where children are encouraged
to employ "detective" techniques to investigate the world
around them. That's what these videos really all about. And as someone
who is keen on promoting science to young girls, I give these videos
two enthusiastic thumbs up. (That's one with each hand!)
Britny, who will be 7 very soon, loves Mary-Kate and Ashley videos.
She owns ten already and will be getting another for her upcoming
birthday. I chatted with Britny and her Mom, Conni, about the Olsens
and their videos in a chatroom.
Dot: Can you tell the twins apart?
Britny: No. Can you, Mom?
Conni: I think so. But I can't tell you exactly how.
Dot: My husband says that one of the girls seems more "into
it" than the other.
Conni: That's Mary-Kate.
Dot: What do you like best about these videos?
Britny: I like the girls and the songs.
Dot: Do you know you are learning things while you watch the videos?
Britny: No, I just like the fun of them.
Dot: But would you like to be a detective when you grow up?
Britny: Yes, very much, I would like to be a detective.
Dot: Conni, do you feel that there is a lack of quality programming
out there for girls like Britny?
Conni: Yes. I feel that most programming is either aimed at younger
children or boys.
Dot: Do you dread when your daughter starts watching programs Beverly
Hills 90210?
Conni: Sort of.
Dot: Is there any peripheral merchandising available from the Olsen
video factory?
Conni: Just some T-shirts and such through their fan club, The
Mary-Kate and Ashley Fun Club. Britny loves the fan club. They send
her all kinds of news about upcoming releases as well as special
birthday packages.
Britny: I like the way the girls do their hair. I like to do my
hair like them.
Dot: Thanks, Britny, you're the best! By the way, has Britny ever
seen any Shirley Temple movies?
Conni: No.
Dot: In your opinion, Connie, who's cuter, the twins or Shirley?
Conni: I think the twins. They are more down to earth. But maybe
that's just because they are from another time.
Yes, another time, indeed. Imagine a time when a sweet little girl
could be the top movie star of her day. Imagine a time when a titian-haired
female detective could capture the hearts and minds of girls across
the country. Mary-Kate and Ashley can count on being number one
in Britny's heart, at least for now -- and that's certainly something.
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